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Carma is a fully digital used car dealership, offering a wide range of quality pre-owned vehicles at fixed prices, delivered right to the home. In May 2022, Carma completed a fresh $75 million Series A funding led by General Catalyst Partners and Tiger Global to accelerate their expansion in 2022.

  • Client Name


  • Scope of work

    MVP launch, Customer experience, Real-time inventory, Online shopping, Commercetools, Contentful integration, Content workflows

  • Technology

    Commercetools, Contentful CMS, APIs, Real-time inventory, Web app

  • Project Case

    SmartOSC's MVP launch for ClickCar in Q4 2021 delivered exceptional customer experience with real-time inventory, seamless online shopping, and rapid customer service. Commercetools and Contentful integration streamlined content workflows.

Carma-SmartOSC Australia


Targeted solutions for

  • 1

    Rapid Development

    Before partnering with SmartOSC, Carma had been building internal operations and corporate structure. They needed to quickly design and implement an online platform to begin commercialization.


    The company was looking for a team to build digital commerce MVP while they established their first car inspection and reconditioning facility.


Our tools for success

  • Fast Time-to-Market with Added Value

    SmartOSC quickly launched the MVP of the ClickCar website in the fourth quarter of 2021 with an inventory of several hundred vehicles for purchase.


    The new website provided exceptional customer experience across all touchpoints, incorporating a full and real-time inventory system, smooth online shopping experience, and fast customer service tools.

  • Smooth Synchronization from commercetools to Contentful CMS

    Commercetools’ platform lets Carma easily add a product and/or a product category and reference it in Contentful entries through APIs.


    Products and categories can now be previewed via the Contentful web app, simplifying workflows for content editors across channels.

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