Oz Hair and Beauty, which initially began as a beauty salon, has evolved into Australia's most beloved hair and beauty community. Their mission is to empower individuals to embrace their natural beauty, enhance their favorite features, and enjoy every step of the journey. They are committed to delivering premium hair and beauty products, accompanied by exceptional client service, to customers across the nation.
Oz Hair and Beauty website boasts a selection of over 400 hair and beauty brands, including renowned Australian names like Face Halo, Intraceuticals, Loving Tan and international brands such as L’Oréal Paris, MoroccanOil, Bioderma, Balmain Paris, Kérastase, etc. Oz Hair and Beauty operates on Shopify platform.
Client Name
Oz Hair and Beauty
Scope of work
Technology
NextJS
Project Case
SmartOSC transformed Oz Hair & Beauty's eCommerce store with a headless architecture, Next.js integration, customization, SEO, and responsive design for improved performance and user experience.
Challenges
1
Managing and maintaining the website proved to be a cumbersome process due to its inflexibility, limiting Oz Hair & Beauty's ability to adapt quickly to changing market demands.
2
The website's performance issues resulted in slow page load times, negatively impacting the user experience. This had the potential to drive customers away and harm the brand's reputation.
SOLUTIONS
SmartOSC recommended transitioning to a headless eCommerce architecture, decoupling the front-end and back-end systems. This allowed for greater flexibility, scalability, and improved performance.
To enhance website performance, SmartOSC integrated Next.js, a leading React framework for building web applications. This brought about significant improvements in speed and responsiveness.
SmartOSC worked closely with Oz Hair & Beauty to ensure that the new platform allowed for easy customization and personalization, catering to the unique needs of their customers.
The new platform was optimized for search engines, helping Oz Hair & Beauty improve its online visibility and attract more organic traffic.
SmartOSC ensured that the website was fully responsive and accessible across various devices, providing a seamless user experience.
