Porta is one of Australia’s leading manufacturers of building and decorative products, with flagship brands such as polytec, Structa and Easycraft, it is recognized for Australian-made quality and innovation.
With operations spanning board manufacturing, decorative surfaces, kitchen components, Porta provides a comprehensive range of solutions for residential and commercial construction.
Client Name
Challenges
More recently, Porta’s digital landscape has struggled to keep pace with the group’s growth ambitions.
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THE RESULT
“Over a six-month engagement, SmartOSC delivered a new Digital Experience Platform built on Next.js with Sanity CMS, supporting 900+ products and Algolia search integration – designed to serve as the foundation for multiple company websites over time.
Throughout the project, they kept delivery on track while accommodating our requests and providing clear, constructive push-back when needed. That balance of delivery focus and technical judgement made them a strong partner. We’re continuing to work together to evolve and extend the platform.”
Luke Olyslagers
Borg Group
SOLUTIONS
To strengthen Porta’s digital foundation, SmartOSC deployed Sanity’s Content Operating System, enabling structured content, custom workflows, and real-time collaboration across all business units.
Key initiatives included:
Consolidated Porta Mouldings, Australian Panels, and Dongwha Australia under a single authoritative Porta platform
Rebranded Porta Mouldings business to a newly imagined as “Porta” to reflect a unified identity
Designed modular, future-ready architecture to support ongoing acquisitions
Delivered intuitive navigation, rich technical resources, and consistent brand experiences
