ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers. With a global workforce that includes more than 5,000 R&D professionals, ASUS leads the industry through cutting-edge design and innovations made to create the most intelligent, heartfelt and joyful tech-enabled life for everyone.
Inspired by the “In Search of Incredible” brand spirit, ASUS won more than 11 prestigious awards in 2018 and ranked as one of Forbes’ Global 2000 Top Regarded Companies, Thomson Reuters’ Top 100 Global Tech Leaders and Fortune’s World’s Most Admired Companies.
Client Name
ASUS Singapore
Challenges
1
To bring together and improve ASUS’ relationship with key distributors and resellers in Singapore, ASUS wanted eCommerce capabilities layered on top of their existing website for customers to find and research their products.
Their aim was to allow all B2B2C tracking, sales, and fulfillment to go directly through the new webstore to serve their Employee Purchase Program. This specialist program was designed to allow all the employees of a client company to purchase from a range of computers, laptops and other hardware at a discounted price.
2
To boost the entire consumer experience across all their online and offline sales channels, ASUS also wanted to enable a seamless O2O shopping journey that included product discovery on the internet, offered special discounts and promos online, and supported in-store sales, upselling and product maintenance.
3
There were multiple resellers who fulfilled ASUS Singapore’s online orders and who showed great potential for expansion in the future. ASUS wanted to integrate the backend of each of these resellers to pull them into the fold and have one single, cohesive distribution network. The plan to achieve this was to allow all B2B tracking, sales, and fulfillment directly through the new webstore while serving the B2C market simultaneously.
SOLUTIONS
We chose Magento 2 because it was the most powerful platform available, capable of unifying B2B, B2C and advanced eCommerce features into one site.
We used Magento Commerce’s readymade B2B features and powerful tools to enable ASUS’s B2B sales and promotion strategies for corporate accounts. On the B2C side, we integrated consolidated commercial support with the B2B capabilities of the webstore. SmartOSC was able to provide special purchasing features through Magento Commerce such as one-step checkout to simplify and streamline the buying process, encouraging more sales, as well as Return Management Authorization.
SmartOSC chose to integrate ASUS Singapore’s data pipeline with the Antsomi 365 CDP. By assigning each person a unique ID and tracking their information across every touchpoint, we connected the dots in the customer journey. With AI predictive modeling, Asus was better equipped than ever before to understand the people who used their services and were interested in their products. They could then use this information to target each individual personally, with marketing content and special promos directed to them, elevating their customer service offering to heights previously unrealized.
ASUS also needed a Point of Sale system that could handle the increased volume across channels. SmartOSC recommended ConnectPOS, an app that integrates with Magento easily and automatically synchronizes data for orders, products, tax and inventory in real time across online and offline sales.
ConnectPOS has an endless variety of modern, technology-driven solutions for ASUS’s growing payment and delivery needs, including: diverse fulfillment options like Click and Collect, in-store facial recognition using artificial intelligence, multiple payment options, zero-touch QR codes, all on a system that keeps working even without an internet connection.
The entire omnichannel solution, designed to offer customers a seamless shopping journey, was built on AWS infrastructure, utilizing various services such as Amazon EC2, Amazon RDS, S3 storage, WAF, CloudWatch… This comprehensive AWS integration facilitated the project’s success in terms of customer engagement and operational efficiency.
Furthermore, SmartOSC implemented a 24/7 managed service of the AWS environment with regular optimization according to the Well-Architected Framework. This ensured that their online infrastructure was not only robust but also scalable, highly secure and cost-effective.
By entrusting their digital transformation to SmartOSC, ASUS Singapore was able to take full advantage of the AWS breadth of resources and scalability, resulting in a more intelligent and cost-efficient tech-enabled experience for their customers.
